I'm James Sinclair, a Performance Nutritionist, and Performance Coach with almost 2 decades of experience in professional football.

I'm passionate about providing athletes with the knowledge and tools they need to reach their full potential. I offer a holistic approach to nutrition and training, incorporating all aspects of an athlete's lifestyle.

My goal is to help you develop a personalised plan that will help you achieve your goals, whether you're looking to improve your performance, lose weight, or simply eat healthier.

I believe in providing an evidence-based approach to nutrition, using the latest scientific research to create individualised plans that are tailored to your specific needs. I also believe in making nutrition simple and easy to understand, so you can focus on what's important: achieving your goals.